Oreos, Owl City and Blue Jupiter
You may know Blue Jupiter as the "the voice of the Oreo cookie commercials" for many years now…but they're not leaving their love for that little cookie behind any time soon.
Oreo turns 101 this year, and they turned to singer-songwriter Adam Young of Owl City to help launch their new campaign song. With one of the top social media teams of all time, Oreo called upon Blue Jupiter to help arrange and perform the new campaign song at their launch, live in NYC on May 14th, 2013. Adam Young of Owl City took center stage with a cappella sensations Blue Jupiter, and Pentatonix (winner's of NBC's the Sing-Off), along with 500+ a cappella singers all in harmony on the streets in Union Square, NYC. The crowds drew thousands of on-lookers, iPhone movie-makers, and oreo cookie lovers in the center of the Big Apple for this viral event set to launch on YouTube on May 15th. The new campaign is called "Wonderfilled" and Blue Jupiter spread Oreo Wonder all over NYC, Oreo Headquarters, and media outlets such as The Today Show on NBC in preparation of the big "launch moment." Blue Jupiter was not only one of three featured groups that stood side by side with Owl City, they arranged the Wonderfilled campaign song for all of the 500+ back up singers, and also joined the casting team to help cast and coordinate one of the largest assembly of live a cappella singers, of all time. A little back story for those of you who don't already know…(although we're pretty sure most of you already do!) In 2005 Oreo launched a new campaign holding a nation-wide competition to find the new Oreo cookie commercial jingle. Over ten-thousand performers submitted their unique take on the classic Oreo jingle that was used for over 60 years! In the end, Randy Jackson of American Idol declared Blue Jupiter THE WINNER, and the rest is cookies 'n' cream history. Check out Blue Jupiter's version of the Wonderfilled campaign song here: http://youtu.be/v5nU1pDogww You can follow Blue Jupiter: www.Twitter.com/bluejupiterband www.Facebook.com/bluejupiterband www.YouTube.com/bluejupiterband ...Wonder if I gave an Oreo to…You! #Wonderfilled #Oreo #BlueJupiterBand #OwlCity #PTX Happy Holidays! December 2012
Seasons Greetings to all of our fans, friends and family. As 2012 comes to a close, we want to take a moment to reflect on the past 12 years of our career. What started as a scheme to make some extra cash during the holidays for a couple poor college students at Berklee, has morphed into an organization that has performed in 42 US states, visited 3 continents, and heard 'round-the-world as the voice of a little chocolate cookie.
Although we are proud of all of our accomplishments, our greatest achievements surround our arts-in-education programming and our charity work. As co-producers of SingStrong, Blue Jupiter helps generate awareness and funding for the Alzheimer's Association. SingStrong is growing fast, with plans for additional festivals that build on one guiding principle: All Vocals, All for Charity. Blue Jupiter's Arts-In-Education Outreach continues to stretch across the oceans. We've shared our love for music and teaching with students across the globe, most recently the Shanghai American school in Shanghai, China. You'll find us criss-crossing the United States in 2013, releasing two new albums, and committing to perform more often in our home town of NYC. Keep up-to-date by following us on Twitter or liking us on Facebook. Merry Christmas, Happy Chanukah, and Happy New Year! -Marty, Diana, Jonathan, and Jeff |
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